The Revenue Rises
  • Politics
  • Stocks
  • Business
  • Economy
Trending Now
Tesla stock sinks as Musk and Trump ridicule...
S&P 500 on the Verge of 6,000: What’s...
Week Ahead: NIFTY’s Behavior Against This Level Crucial...
Tech ETFs are Leading Since April, but Another...
Procter & Gamble to cut 7,000 jobs as...
The Best Five Sectors, #22
A Few Charts Worth Watching This Week
Procter & Gamble to cut 7,000 jobs as...
S&P 500 on the Verge of 6,000: What’s...
Procter & Gamble to cut 7,000 jobs as...
Tesla stock sinks as Musk and Trump ridicule...
S&P 500 on the Verge of 6,000: What’s...
Week Ahead: NIFTY’s Behavior Against This Level Crucial...
Tech ETFs are Leading Since April, but Another...
Procter & Gamble to cut 7,000 jobs as...
The Best Five Sectors, #22
A Few Charts Worth Watching This Week
Procter & Gamble to cut 7,000 jobs as...
S&P 500 on the Verge of 6,000: What’s...
Procter & Gamble to cut 7,000 jobs as...

The Revenue Rises

  • Politics
  • Stocks
  • Business
  • Economy
Business

Domino’s Pizza finally launches stuffed crust to keep customers away from rivals

by admin March 5, 2025
March 5, 2025
Domino’s Pizza finally launches stuffed crust to keep customers away from rivals

Domino’s Pizza is finally releasing its own version of stuffed crust on Monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization. 

Thirty years ago, Yum Brands’ Pizza Hut debuted the cheesy stuffed crust, marketing the launch with a television commercial starring Donald Trump. As years passed, rivals Papa John’s and Little Caesars eventually followed with their own takes. Trump went from hawking pizza to sitting in the Oval Office.

Generations of consumers have grown up with stuffed crust, including the increasingly important Gen Z diners, who are entering the workforce and buying their own pizzas now. The addition is critical for Domino’s, the top U.S. pizza chain, to compete with rivals Pizza Hut and Papa John’s, which have ceded market share to Domino’s in recent quarters but still steal the pizza chain’s customers.

“Nearly 13 million Domino’s customers each year are buying stuffed crust from our competitors, and these are our customers who have to leave our brand because we’re the only national pizza brand that doesn’t offer it,” Domino’s Chief Marketing Officer Kate Trumbull told CNBC.

Domino’s has taken so long to release stuffed crust that a survey of its customers found that 73% already believed that the chain offered it on the menu, according to Trumbull.

That all changes on Monday, when Domino’s launches its Parmesan Stuffed Crust. The menu item is included in the pizza chain’s $9.99 carryout deal.

When Pizza Hut originally launched stuffed crust, Domino’s viewed the menu item as gimmicky, according to Trumbull. Plus, the company heard that stuffed crust caused bottlenecks and slowed down service, leading to unhappy customers and workers.

But Domino’s perspective changed after more national competitors followed Pizza Hut’s lead. The chain committed to launching its own version in 2022, when its sales were faltering in the wake of the Covid-19 pandemic pizza boom.

“It has been one of the longest development efforts in the company’s history,” Trumbull said.

The process began with extensive market research. Findings included that stuffed crust customers tend to buy pizza more frequently and often spend more per transaction.

Eight potential iterations followed before Domino’s landed on the right recipe for its Parmesan Stuffed Crust, made with mozzarella and topped with garlic seasoning and a sprinkle of Parmesan cheese.

At the same time, Domino’s was improving its restaurants’ overall operations, retraining its employees across the system on making its crust and rolling out a custom dough spinner to restaurants. If the pizza chain hadn’t made its kitchens more efficient, it wouldn’t have been able to launch stuffed crust, according to Trumbull.

Ahead of the launch of Parmesan Stuffed Crust, the pizza chain spent 12 weeks training franchisees and 7,000 stores on how to make it properly.

“We’re not going to leave anything to chance after taking three years,” Trumbull said.

This post appeared first on NBC NEWS

previous post
Sector Rotation & Seasonality: What’s Driving the Market Now?”
next post
Goldman Sachs Kostin Warns of a Potential S&P 500 Correction

Related Posts

To fix Starbucks, incoming CEO will have to...

August 21, 2024

Amazon to shut down speedy brick-and-mortar delivery service

October 24, 2024

American Express CFO says spending picked up at...

January 26, 2025

Procter & Gamble to cut 7,000 jobs as...

June 7, 2025

Consumers choose their favorite retailers ahead of the...

October 25, 2024

DOJ and FTC warn consumers of fraud and...

October 11, 2024

Home prices hit record high in June on...

September 3, 2024

How Vuori reached a $5.5 billion valuation by...

December 20, 2024

Business is good in ‘Vacationland.’ It would be...

August 6, 2024

SEC charges Robinhood with securities violations; brokerage to...

January 14, 2025

To fix Starbucks, incoming CEO will have to...

August 21, 2024

Amazon to shut down speedy brick-and-mortar delivery service

October 24, 2024

American Express CFO says spending picked up at...

January 26, 2025

Procter & Gamble to cut 7,000 jobs as...

June 7, 2025

Consumers choose their favorite retailers ahead of the...

October 25, 2024

DOJ and FTC warn consumers of fraud and...

October 11, 2024

Home prices hit record high in June on...

September 3, 2024

How Vuori reached a $5.5 billion valuation by...

December 20, 2024

Business is good in ‘Vacationland.’ It would be...

August 6, 2024

SEC charges Robinhood with securities violations; brokerage to...

January 14, 2025

    Become a VIP member by signing up for our newsletter. Enjoy exclusive content, early access to sales, and special offers just for you! As a VIP, you'll receive personalized updates, loyalty rewards, and invitations to private events. Elevate your experience and join our exclusive community today!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • The Best Five Sectors, #22
    • A Few Charts Worth Watching This Week
    • Procter & Gamble to cut 7,000 jobs as part of broader restructuring
    • S&P 500 on the Verge of 6,000: What’s at Stake?
    • Procter & Gamble to cut 7,000 jobs as part of broader restructuring

    Popular Posts

    • 1

      Polls show some good early signs for Kamala Harris

      July 26, 2024
    • 2

      Solana and Cardano: Solana is waiting for a new impulse

      July 18, 2024
    • 3

      The presidential race shifts — modestly, so far — toward Harris

      August 6, 2024
    • 4

      Donald Trump’s imaginary and frightening world

      September 23, 2024
    • 5

      DP Trading Room: PMO Sort on Earnings Darlings

      July 18, 2024

    Categories

    • Business (683)
    • Economy (975)
    • Politics (873)
    • Stocks (782)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: therevenuerises.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 The Revenue Rises. All Rights Reserved.